LACE

Firstly, do you have what you think is a good business idea? Ask yourself is it feasible? You may need to find out if there is a market out there for your product or service. If so you may need to carry out some market research to determine who your competition might be and what are their pricing structures. Also, you should look into ways you can differentiate your products or services from those already in the market place. In today’s busy competitive world you need to be able to stand out against what may be many competitors. This point of difference essential for your market push. Can your product or service be better, cheaper, faster or more efficient than the opposition? Then concentrate on those features Create a list of strengths and weaknesses that may apply to your proposed business so you can determine what to promote and what to overcome .

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